Christening ‘Mein Schiff 6’
Reinventing mechanisms and taking advantage of the momentum made the christening of ‘Mein Schiff 6’ by TUI Cruises a success. In a pitch, we were able to put through a completely new christening concept and made the Elbphilharmonie the sponsor. A Europe-wide media echo generated the desired buzz. Aproximately10,000 visitors followed the spectacle on land, on the ship and at the Elbphilharmonie.