Pitch win: Philips Lighting/Signify launches global B2B loyalty program with BRANDS ALIVE as lead agency

Philips Lighting/Signify – the “global leader” in intelligent lighting systems – is breaking new ground with BRANDS ALIVE and launching an international B2B loyalty program. The program is based on the international campaign “Real pros, real quality” already developed by BRANDS ALIVE, agency for brand staging. BRANDS ALIVE succeeded in winning the pitch with an adaptive multi-channel strategy.