For the luxury brand Rolls-Royce, BRANDS ALIVE creates a unique industrial loft for the next two years.

In the Motorworld Böblingen, the Mecca for lovers of luxury vehicles, BRANDS ALIVE is implementing a unique, atmospheric highlight for Rolls-Royce.

For Rolls-Royce Motorcars, BRANDS ALIVE designed and built a studio in the style of an elegant industrial loft. On 300 square metres, visitors can discover the traditional British brand between history and modernity and enjoy the charm of Fine Art Photography by Szymon Brodziak, with lounges equipped with design classics as well as the fascinating motor vehicles from Goodwood (UK).

The centrepiece of the Rolls-Royce Studio Stuttgart is the shop window front with the floating origami sculpture “Spirit of Ecstasy” by Belgian designer Charles Kaisin, framed on the left and right by a historic and modern Rolls-Royce Phantom.

BRANDS ALIVE was responsible for the creation and conception as well as all architectural work phases and the overall design of the studio.