CHANEL PRESSDAYS – BRANDS ALIVE builds brand architecture for the new CHANEL spring/summer collection 2019

BRANDS ALIVE conceived and implemented the PressDays Fashion for CHANEL in Berlin in November. With close attention to material and detail, BRANDS ALIVE staged the new CHANEL Spring and Summer Collection 2019 in a trendy art gallery.

The hand-picked guests included influential press representatives and fashion bloggers who had the opportunity to discover the new collection over the course of an entire day. Thus, the PressDays Berlin reached far beyond and into the social network an audience.