Premiere: CHANEL Presents first pop-up installation in Germany with BRANDS ALIVE
The year 2017 at CHANEL is dedicated to the young Gabrielle. The new Gabrielle Bag was presented at the opening of the pop-up. The visionary idea also prevails in the choice of location. For the first time, the fashion house created a pop-up installation in a concept store – “The Store Berlin” in Soho House. The complex –dyed in gold – is equipped with impressive media content and integrates perfectly into the architectural concept of the Soho House.
At the opening, there was a panel discussion on the subject of “Style” with CHANEL ambassador Caroline de Maigret and Veronika Heilbrunner, moderated by Vogue editor-in-chief Christiane Arp. CHANEL’s first pop-up installation in Germany can be visited from 20 April to 13 May 2017.